This is a regional non-profit founded in 1997 with the mission to preserve and restore the natural beauty of southern and eastern Kentucky by encouraging citizens to take responsibility for protecting their environment and by providing the education and resources they need to do so. In the Promise Zone, PRIDE will provide its environmental education program to schools; will target its clean-up of illegal dumps that has already netted 245,036 bags of trash removed from the eight Promise Zone counties; will offer free training to water and wastewater plant operators; and, bring environmental education assistants into Promise Zone classrooms.